Curriculum
- 25 Sections
- 0 Lessons
- 45 Hours
Expand all sectionsCollapse all sections
- Module 1 – Introduction to Digital Marketing
- Marketing in the digital age
- Components of a marketing plan
- Core differences between advertising and marketing
- Understanding your digital target Market
- SEO introduction
- Introduction to display and search advertising
- Social media marketing outline
- Content marketing overview
- Email marketing overview
- Mobile marketing overview
- Web Analytic outline
0 - Module 2 – Introduction to WordPress
- What is WordPress, and how to install it <liNavigating and using the WordPress Dashboard
- Appearance and Customization
0 - Module 3 – Digital Marketing Strategy
- Fundamentals of digital marketing strategy
- Digital research and analysis
- Creating value out of marketing ideas
- Marketing in a new venture
0 - Module 4 – Content Marketing Strategy
- Introduction to content marketing
- Approaching your content marketing
- Online content marketing publication
- Analysis of content marketing data
0 - Module 5 – Digital Copywriting
- Introduction to copywriting
- Digital copy influence
- Digital touchpoints
- Copywriting responsibilities
- Digital marketing channels
- Mobile Marketing
- Writing for social media
- Business writing
- Writing for landing pages
- Press releases
0 - Module 6 – Defining your Audience
- Creating your online target persona
- Creating brand copy guidelines
- Your online audience
- Persuasive language
- Storytelling for brand extension
0 - Module 7 – \Advertising Copy
- Assess advertising copy media/channels and target market characteristics
- Write advertising copy
- Evaluate an advertising copy against given specifications
0 - Module 8 – Social Media Marketing
- Introduction to social media
- Content creation across social media platforms
- Creating social media content that drives engagement
- Social media strategy planning
0 - Module 9 – Managing a Social Media Community
- Creating a community strategy
- Social community management
- Community engagement guidelines
- Online reputation managementSocial media personalities
- Customer service on social media
- Crowdsourcing and market research
- Social media manager skills
0 - Module 10 – Online Public Relations
- PR and the internet
- Online PR strategy
- The digital consumer
- Communication in the digital age
- Online tools for PR
- Writing for websites
- Design of a website
- Article syndication
- Online reputation monitoring
0 - Module 11 – Marketing Communication Concepts
- Identify and explain marketing communication concepts and ideas
- Implement low and high focus thinking
- Explain and apply lateral thinking processes
0 - Module 12 – Brand Contact
- Introduction to brand contact
- Digital brand touchpoints
- Benefits of brand cohesiveness
0 - Module 13 – Brand Positioning
- Brand positioning strategy
- Brand differentiation
- Product differentiation and positioning
- Brand positioning mantra
- Product positioning strategy
- Competitive brand positioning
- Brand category positioning
- Perceptual mapping
0 - Module 14 – Supervise a technical project team
- Project management and supervision practices
- Project team during the project initiating phase
- Project planning
- Project execution
- Project monitoring and controlling phase
0 - Module 15 – SEO and Analytics
- Introduction to SEO
- Fundamentals of SEO
- Identifying website problems
- Keyword research in SEO
- Optimising content for SEO
- Link building techniques
- Analytics fundamentals
- Tools of Google analytics
- Reporting and optimization in analytics
- Google analytics segmentation
0 - Module 16 – Cookies and Tracking in Analytics
- Cookies and tracking execution
- Google’s tracking codes
- How cookies work on the web
- Setting up Google analytics
0 - Module 17 – Email Marketing
- Email marketing strategy
- Email marketing execution
- Writing for email
- Analytics for email
0 - Module 18 – Mobile Marketing
- Introduction to mobile marketing
- Communication channels in mobile marketing
- Mobile AppsMobile UX
- Designing content for mobile
0 - Module 19 – Paid Advertising
- Fundamentals of paid online advertising
- Planning a paid digital marketing strategy
- Google search advertising
- Social media advertising
- Google display advertising
- Measuring and optimizing paid media efforts
0 - Module 20: Need for Human Resources Management
- Human Resources Management-Roles and Responsibilities
- The Changing Role of HRM and Growing Professionalism within the HR Function
- HRM Challenges in the Twenty-First Century
- Legal issues in HRM
0 - Module 21: Matching HR Needs and People
- Job Design
- Job Analysis
- Human Resources Planning
- Understanding a Shifting Labour Market
0 - Module 22: Developing People
- Employee Orientation and Socialization
- Training and Development
- Performance Management
0 - Module 23: Compensation and Recognition
- Employee Compensation
- Incentives and RewardsEmployee Benefits and Services
- Trends in Compensation and Benefits
0 - Module 24: Recruitment and Selection
- Recruitment Strategies
- Processes for Selecting the Best Candidate
- Legal Issues Related to Recruitment and Selection
- Online and Social Media Recruitment Tools
0 - Module 25: Developing a Healthy Work Environment and Effective Employee Relations – Conceptual discussion
- Occupational Health and Safety Legislation - Creating a Safe Work Environment
- The Human Rights Code - Establishing a Positive Work Environment
- Labour-Management Relations
- Disciplinary and Grievance Procedures
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