Master in Digital Marketing

Boost Your Career With Our Advanced Digital Marketing Course

Want to shift your career to a high-paying job in IT? Get a Digital marketing course today! At Euphoria GenX, we bring you the comprehensive digital marketing course in Kolkata that helps you master the latest industry trends. By joining our digital marketing training institute in Kolkata, you can pursue your career growth, learn market research, gain practical experience in marketing, lead generation, and more.

Our comprehensive digital marketing course includes training on SEO optimization, social media marketing, PPC, content marketing, ad campaign, lead generation, analytics, and more. We also offer you an expert-led training, hands-on real-world projects, and 100% placement support. We aim to provide you the best practical experience and industry-recognized certification so that you end with a thriving career.

Master in Digital Marketing Course Contents

Module 1 - Introduction to Digital Marketing
  • Marketing in the digital age
  • Components of a marketing plan
  • Core differences between advertising and marketing
  • Understanding your digital target Market
  • SEO introduction
  • Introduction to display and search advertising
  • Social media marketing outline
  • Content marketing overview
  • Email marketing overview
  • Mobile marketing overview
  • Web Analytic outline

Module 2 — Introduction to WordPress
  • What is WordPress, and how to install it
  • Navigating and using the WordPress Dashboard
  • Appearance and Customization

Module 3 - Digital Marketing Strategy
  • Fundamentals of digital marketing strategy
  • Digital research and analysis
  • Creating value out of marketing ideas
  • Marketing in a new venture

Module 4 - Content Marketing Strategy
  • Introduction to content marketing
  • Approaching your content marketing
  • Online content marketing publication
  • Analysis of content marketing data

Module 5 - Digital Copywriting
  • Introduction to copywriting
  • Digital copy influence
  • Digital touchpoints
  • Copywriting responsibilities
  • Digital marketing channels
  • Mobile Marketing
  • Writing for social media
  • Business writing
  • Writing for landing pages
  • Press releases

Module 6 - Defining your Audience
  • Creating your online target persona
  • Creating brand copy guidelines
  • Your online audience
  • Persuasive language
  • Storytelling for brand extension

Module 7 - Writing Advertising Copy
  • Assess advertising copy media/channels and target market characteristics
  • Write advertising copy
  • Evaluate an advertising copy against given specifications

Module 8 - Social Media Marketing
  • Introduction to social media
  • Content creation across social media platforms
  • Creating social media content that drives engagement
  • Social media strategy planning

Module 9 - Managing a Social Media Community
  • Creating a community strategy
  • Social community management
  • Community engagement guidelines
  • Online reputation managementSocial media personalities
  • Customer service on social media
  • Crowdsourcing and market research
  • Social media manager skills

Module 10 - Online Public Relations
  • PR and the internet
  • Online PR strategy
  • The digital consumer
  • Communication in the digital age
  • Online tools for PR
  • Writing for websites
  • Design of a website
  • Article syndication
  • Online reputation monitoring

Module 11 - Marketing Communication Concepts
  • Identify and explain marketing communication concepts and ideas
  • Implement low and high focus thinking
  • Explain and apply lateral thinking processes

Module 12 — Brand Contact
  • Introduction to brand contact
  • Digital brand touchpoints
  • Benefits of brand cohesiveness

Module 13 - Brand Positioning
  • Brand positioning strategy
  • Brand differentiation
  • Product differentiation and positioning
  • Brand positioning mantra
  • Product positioning strategy
  • Competitive brand positioning
  • Brand category positioning
  • Perceptual mapping

Module 14 - Supervise a technical project team
  • Project management and supervision practices
  • Project team during the project initiating phase
  • Project planning
  • Project execution
  • Project monitoring and controlling phase

Module 15 - SEO and Analytics
  • Introduction to SEO
  • Fundamentals of SEO
  • Identifying website problems
  • Keyword research in SEO
  • Optimising content for SEO
  • Link building techniques
  • Analytics fundamentals
  • Tools of Google analytics
  • Reporting and optimization in analytics
  • Google analytics segmentation

Module 16 - Cookies and Tracking in Analytics
  • Cookies and tracking execution
  • Google's tracking codes
  • How cookies work on the web
  • Setting up Google analytics

Module 17 - Email Marketing
  • Email marketing strategy
  • Email marketing execution
  • Writing for email
  • Analytics for email
Download Syllabus Download Now
Price 59999.00 39999.00
Duration 6 months
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What Is Included In Our Digital Marketing Course? &

As the best institute for digital marketing with placement in Kolkata, we at Euphoria GenX bring you the best courses with real-time project exposure, 100% placement gurantee and access to premium digital tools. We help you boost your career in the digital marketing field. Led by industry experts, our digital marketing training program bridges the gap between theory and real-world application. Our digital marketing course in Kolkata also includes training on SEO Optimization – Learn to rank websites higher on Google with advanced SEO strategies, Google Ads & PPC – Master paid advertising to generate quality leads, Social Media Marketing – Manage successful campaigns on Facebook, Instagram, LinkedIn, and more, Content Marketing – Develop engaging content strategies to drive traffic and conversions, Email Marketing – Learn email automation techniques for effective outreach, Google Analytics & Data Analysis – Track and measure digital campaign performance. Our expert-designed course structure combines comprehensive career support, mock interviews, resume building sessions, and flexible payment options so that you become 100% job ready!

Get Started With Our Digital Marketing Course


Step into the digital revolution with the best digital marketing course in Kolkata with a placement guarantee and gain expertise in every aspect of online marketing. Our comprehensive marketing course ensures that you become proficient in data-driven marketing strategies, online brand positioning, and performance-based campaigns. In our certified digital marketing course, you can get guidance through email marketing, search engine optimization, social media marketing, video marketing, LinkedIn Marketing, ad creation and lead generation, and more. Join 10,000+ students who have already benefited from our training:

  • 90% Student Satisfaction Rate
  • 100% Placement Assistance
  • Trusted by Leading Companies
  • Industry-Certified Course Curriculum

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Digital Marketing Course In Kolkata

Why Choose Euphoria GenX's Digital Marketing Course Training?
Expert Industry Training

Learn from industry-leading instructors with extensive real-world experience, ensuring top-tier guidance throughout our best digital marketing course.

Hands-On Learning

Gain experience by working on real-world case studies and live projects. We guide you with an industry-focused comprehensive course so that you develop a strong portfolio and master in-demand skills.

100% Job Assistance

At Euphoria GenX, we train you; we support you until you secure a job, ensuring a smooth career transition. We offer you everything from training to 100% job assistance.

Career Growth Support

From resume building to interview preparation, we equip you with everything needed to stand out in today’s job market. We ensure you get a high-paying job in your dream IT field.

Competitive Learning Community

Join a competitive and inspiring environment where you can collaborate with like-minded individuals and grow alongside future industry leaders.

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