Are you looking to advance your skills through a digital marketing course in Kolkata? But not able to find the right institution to opt for the training. Euphoria Genx, a training institute in Kolkata provides courses on digital marketing. Digital marketing has exploded onto the market scene. The recent innovation in adaptation and technology has changed how people communicate and receive information. However, with the advent of smartphones, more affordable digital marketing strategies have paved the way for the development of any business. Let us understand the reasons behind the rise in demand for digital marketing courses-

Reasons to take Digital Marketing Training in Kolkata

The digital marketing industry is dominated by engineers and tech people because they possess strong analytical skills. As most large IT solutions today require integration with digital media, senior IT professionals are more valuable for their organizations if they understand digital media. Those responsible for developing client-facing IT solutions should understand this medium well to design and develop them more efficiently. Due to these reasons, Summer Training in Digital Marketing is regularly attended by IT professionals.

Jobs are popular and diverse

Digital marketing provides a high scope due to its high demand. Digital marketing has a lot of career opportunities with a high pay scale. A person can easily make money as a freelancer in digital marketing. However, one can specialize in social media marketing, brand marketing, influencer marketing, or email marketing.

Better business insights

It is quite tough to do an advertising campaign. A business requires a lot of work and digital marketing is one of the critical parts of advertising campaigns. If you take digital Marketing Training in Kolkata, you can stand out in the field of marketing easily. You just need to integrate the combinations of economics, sociology, and psychology to understand the needs of your customer. You will learn how to persuade the customer to buy your product and showcase to them the benefit of availing this services offered.

Provide entrepreneurial skills

Between dynamic entrepreneurs and digital marketers, the skills overlap. Whenever you study digital marketing you’re sure that you will learn certain behavioural skills. To learn digital marketing you need an accredited institution that offers robust training with certification. Digital marketers also have a good working relationship with their clients and so they plan strategies and use methods to inspire the customers to buy the products.

Handsome salary package

A digital marketer has a bright career. Here are some salary packages which are provided to digital marketers-

• Digital Marketing Manager – 74,000 USD/year
• Social Media Manager – 44,000 USD/year
• SEO Manager – 80,000 USD/year
• Content Marketing Manager – 67,000 USD/year
• Product Marketing Manager – 114,000 USD/year
• Brand Marketing Manager – 87,000 USD/year

The growing demand for digital marketers has increased their salary packages. Therefore if you are planning to take a digital marketing course, you must not delay

Creativity

Old blogs and websites can be reactivated through digital marketing. To do it, you must be creative and logical. It requires a lot of imagination and innovative thinking to write effective content and create strategies.

In today’s marketing, digital marketing plays a vital role. This is a dynamic career option that is worth considering. Creative people who are open to experimenting with new tools and adapting to changes should consider this job profile.

What is the work of a Digital Marketer?

A digital marketer helps a company to grow its business digitally. It is different from traditional marketing. Previously, hard-copy advertisement was in demand but as technology is changing at a rapid pace, digital marketing is also rising in demand. Today, you can start your business from any corner of the world virtually. You do not need to set up an office but you need the best digital marketer to grow your business. There comes the demand for digital marketing which enhances your business. 

The ability to understand technology isn’t necessary for a digital marketer, but many IT/Tech professionals and students are opting to embark on digital marketing careers. Winter Training in Digital Marketing is largely successful when they are strategized and executed with analytical skills. 

Why choose Euphoria Genx?

Euphoria Genx offers you all the fundamental skills of digital marketing along with its tools and process of working. They train you with live projects that you can use in your future companies. Euphoria Genx is confident in its approach and they also offer a job guarantee program. Our courses offer in a total of 25 modules-

Module 1 – Introduction to Digital Marketing

Module 2 – Introduction to WordPress

Module 3 – Digital Marketing Strategy

Module 4 – Content Marketing Strategy

Module 5 – Digital Copywriting

Module 6 – Defining your Audience

Module 7 – Advertising Copy

Module 8 – Social Media Marketing

Module 9 – Managing a Social Media 

Module 10 – Online Public Relations

Module 11 – Marketing Communication 

Module 12 – Brand Contact

Module 13 – Brand Positioning

Module 14 – Supervise a technical project team

Module 15 – SEO and Analytics

Module 16 – Cookies and Tracking in Analytics

Module 17 – Email Marketing

Module 18 – Mobile Marketing

Module 19 – Paid Advertising

Module 20: Need for Human Resources Management

Module 21: Matching HR Needs and People

Module 22: Developing People

Module 23: Compensation and 

Module 24: Recruitment and Selection

Module 25: Developing a Healthy Work Environment and Effective Employee Relations – Conceptual discussion

The course will prepare you to become one of the best digital marketers by teaching you everything you need to know. By the time you have completed the course, you will be able to obtain a certificate in Digital Marketing from Euphoria Genx.

Bottom line

Take advantage of Great Learning’s PG Program in Strategic Digital Marketing if you find the above reasons compelling for starting a career in Digital Marketing. Media marketing professionals are all in need of digital marketing skills. Without digital marketing competence, marketing professionals will likely be left behind in their careers. The salary and roles available to those who build a digital marketing career, however, will be significantly higher. While considering acquiring digital marketing skills, many people with substantial conventional marketing experience. It is interesting to note that they are well-positioned to fill senior marketing positions. During the 45 hours of this course, you will learn essential skills in digital marketing. Get started now!