Digital Marketing Courses in Kolkata: Enhance Your Skills and Knowledge

Digital marketing training is witnessing high demand in Kolkata, with numerous top colleges and institutes offering summer training programs. These institutions provide comprehensive training through certification programs, diplomas, and undergraduate/postgraduate degrees in digital marketing. Additionally, learners in Kolkata can access self-paced online courses with live lectures to enhance their digital marketing skills.

 

The Best Digital Marketing Institutes in Kolkata

 

Euphoria Genx is considered among the top digital marketing institutes in Kolkata. These institutes offer advanced courses, certifications, and degree programs to help learners expand their knowledge and skills in digital marketing. By enrolling in these institutes, individuals can gain a solid foundation in digital marketing practices and strategies.

 

A digital marketing course in Kolkata is a term that encompasses all the techniques and strategies used by companies to connect with their customers through electronic technology. It involves promoting and selling products or services to potential customers through various online platforms, such as email, social media, mobile marketing, online customer communities, webinars, and other forms of video-based content.

 

Key Benefits of Enrolling in a Digital Marketing Course

 

Comprehensive Knowledge: Digital marketing courses provide in-depth knowledge about various digital marketing channels, tools, and techniques. Learners gain insights into search engine optimization (SEO), social media marketing, content marketing, email marketing, paid advertising, and more.

Practical Skills: These courses focus on hands-on training, allowing learners to develop practical skills through real-world projects, case studies, and industry-relevant assignments. This practical experience enhances their ability to implement effective digital marketing strategies.

Industry-Relevant Curriculum: The curriculum of digital marketing courses is designed to align with the latest industry trends and practices. Learners acquire up-to-date knowledge and skills that are in demand by employers in the digital marketing field.

Career Opportunities: The demand for digital marketing professionals is constantly increasing. By completing a digital marketing course, individuals can explore diverse career opportunities in digital marketing agencies, e-commerce companies, corporate marketing departments, and even start their own ventures.

Networking Opportunities: Enrolling in a digital marketing course allows learners to connect with industry experts, fellow learners, and professionals in the field. These networking opportunities can open doors to internships, job placements, and collaborations with like-minded individuals.

    Get Course Module

    Digital Marketing with HRM

    Digital Marketing with HRM

    • Module 1 – Introduction to Digital Marketing

      • Marketing in the digital age
      • Components of a marketing plan
      • Core differences between advertising and marketing
      • Understanding your digital target Market
      • SEO introduction
      • Introduction to display and search advertising
      • Social media marketing outline
      • Content marketing overview
      • Email marketing overview
      • Mobile marketing overview
      • Web Analytic outline

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    • Module 2 – Introduction to WordPress

      • What is WordPress, and how to install it
      • Appearance and Customization

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    • Module 3 – Digital Marketing Strategy

      • Fundamentals of digital marketing strategy
      • Digital research and analysis
      • Creating value out of marketing ideas
      • Marketing in a new venture

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    • Module 4 – Content Marketing Strategy

      • Introduction to content marketing
      • Approaching your content marketing
      • Online content marketing publication
      • Analysis of content marketing data

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    • Module 5 – Digital Copywriting

      • Introduction to copywriting
      • Digital copy influence
      • Digital touchpoints
      • Copywriting responsibilities
      • Digital marketing channels
      • Mobile Marketing
      • Writing for social media
      • Business writing
      • Writing for landing pages
      • Press releases

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    • Module 6 – Defining your Audience

      • Creating your online target persona
      • Creating brand copy guidelines
      • Your online audience
      • Persuasive language
      • Storytelling for brand extension

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    • Module 7 – \Advertising Copy

      • Assess advertising copy media/channels and target market characteristics
      • Write advertising copy
      • Evaluate an advertising copy against given specifications

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    • Module 8 – Social Media Marketing

      • Introduction to social media
      • Content creation across social media platforms
      • Creating social media content that drives engagement
      • Social media strategy planning

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    • Module 9 – Managing a Social Media Community

      • Creating a community strategy
      • Social community management
      • Community engagement guidelines
      • Online reputation managementSocial media personalities
      • Customer service on social media
      • Crowdsourcing and market research
      • Social media manager skills

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    • Module 10 – Online Public Relations

      • PR and the internet
      • Online PR strategy
      • The digital consumer
      • Communication in the digital age
      • Online tools for PR
      • Writing for websites
      • Design of a website
      • Article syndication
      • Online reputation monitoring

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    • Module 11 – Marketing Communication Concepts

      • Identify and explain marketing communication concepts and ideas
      • Implement low and high focus thinking
      • Explain and apply lateral thinking processes

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    • Module 12 – Brand Contact

      • Introduction to brand contact
      • Digital brand touchpoints
      • Benefits of brand cohesiveness

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    • Module 13 – Brand Positioning

      • Brand positioning strategy
      • Brand differentiation
      • Product differentiation and positioning
      • Brand positioning mantra
      • Product positioning strategy
      • Competitive brand positioning
      • Brand category positioning
      • Perceptual mapping

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    • Module 14 – Supervise a technical project team

      • Project management and supervision practices
      • Project team during the project initiating phase
      • Project planning
      • Project execution
      • Project monitoring and controlling phase

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    • Module 15 – SEO and Analytics

      • Introduction to SEO
      • Fundamentals of SEO
      • Identifying website problems
      • Keyword research in SEO
      • Optimising content for SEO
      • Link building techniques
      • Analytics fundamentals
      • Tools of Google analytics
      • Reporting and optimization in analytics
      • Google analytics segmentation

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    • Module 16 – Cookies and Tracking in Analytics

      • Cookies and tracking execution
      • Google’s tracking codes
      • How cookies work on the web
      • Setting up Google analytics

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    • Module 17 – Email Marketing

      • Email marketing strategy
      • Email marketing execution
      • Writing for email
      • Analytics for email

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    • Module 18 – Mobile Marketing

      • Introduction to mobile marketing
      • Communication channels in mobile marketing
      • Mobile AppsMobile UX
      • Designing content for mobile

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    • Module 19 – Paid Advertising

      • Fundamentals of paid online advertising
      • Planning a paid digital marketing strategy
      • Google search advertising
      • Social media advertising
      • Google display advertising
      • Measuring and optimizing paid media efforts

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    • Module 20: Need for Human Resources Management

      • Human Resources Management-Roles and Responsibilities
      • The Changing Role of HRM and Growing Professionalism within the HR Function
      • HRM Challenges in the Twenty-First Century
      • Legal issues in HRM

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    • Module 21: Matching HR Needs and People

      • Job Design
      • Job Analysis
      • Human Resources Planning
      • Understanding a Shifting Labour Market

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    • Module 22: Developing People

      • Employee Orientation and Socialization
      • Training and Development
      • Performance Management

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    • Module 23: Compensation and Recognition

      • Employee Compensation
      • Incentives and RewardsEmployee Benefits and Services
      • Trends in Compensation and Benefits

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    • Module 24: Recruitment and Selection

      • Recruitment Strategies
      • Processes for Selecting the Best Candidate
      • Legal Issues Related to Recruitment and Selection
      • Online and Social Media Recruitment Tools

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    • Module 25: Developing a Healthy Work Environment and Effective Employee Relations – Conceptual discussion

      • Occupational Health and Safety Legislation - Creating a Safe Work Environment
      • The Human Rights Code - Establishing a Positive Work Environment
      • Labour-Management Relations
      • Disciplinary and Grievance Procedures

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    Price ₹19,999.00 ₹15,999.00
    Instructor Euphoria GenX
    Duration 45 hours
    Enrolled 253 students
    Deadline 4 - 6 Weeks

    Frequently Asked Questions

    1

    What is digital marketing?

    Digital marketing is the use of digital channels to reach and engage with customers. This can include using websites, social media, email, and other online platforms.

    2

    What is a Digital Marketing Course in Kolkata?

    A digital marketing course in Kolkata encompasses various techniques and strategies employed by companies to connect with their customers through electronic technology. It involves promoting and selling products or services to potential customers using online platforms such as email, social media, mobile marketing, online customer communities, webinars, and video-based content. By undertaking a digital marketing course, individuals can learn how to effectively leverage these platforms to reach their target audience and achieve business objectives.

    3

    What are the benefits of learning digital marketing?

    There are many benefits to learning digital marketing. For one, it is a rapidly growing field. Businesses are increasingly investing in digital marketing, which means there is a high demand for qualified professionals. Additionally, digital marketing can be a very lucrative career. The average salary for a digital marketing manager in India is ₹10 lakhs per year.

    4

    What is the course structure?

    The course structure will vary depending on the institute you choose. However, most courses will cover the following topics: Search engine optimization (SEO) Pay-per-click (PPC) advertising Social media marketing Content marketing Email marketing Analytics

    5

    What are the requirements for the course?

    There are no formal requirements for most digital marketing courses. However, some institutes may require students to have a high school diploma or equivalent.

    6

    What are the career prospects in Kolkata after completing the course?

    There are many career prospects after completing a digital marketing course. You could work as a digital marketing manager, social media manager, content marketer, or email marketer. You could also start your own digital marketing agency.

    7

    What are the fees for the course?

    The fees for digital marketing courses vary depending on the institute and the duration of the course. However, you can buy this course from us at only ₹15,999.00

    8

    What is the salary of a Digital Marketing Specialist in Kolkata?

    There is a salary range of Rs. 2.1 lakhs to Rs. 10.3 lakhs for Digital Marketing Managers in Kolkata, with an average annual salary of Rs. 4.5 lakhs.

    9

    What is the highest salary for Digital Marketing in Kolkata?

    An annual salary of 10.3 lakhs (85.8 thousands per month) is the highest a Digital Marketing Manager can earn. What is the difference in salary between a Digital Marketing Manager in Kolkata with and without experience? Digital Marketing Managers in Kolkata with less than three years of experience earn an average salary of 3.5 lakhs.

    10

    Which is better MBA or Digital Marketing?

    In my opinion, that is the biggest differentiator. In the past few years, MBA degrees in Marketing have become very popular, but MBA degrees in Digital Marketing have become increasingly popular due to their emergence as a vital component of any business. MBA degrees in digital marketing are relatively new but have become extremely popular due to their emergence over the past few years as a critical component in every business.

    11

    Does IIT offer Digital Marketing?

    Digital marketing courses are offered at IIT. IIT Delhi's six-month Certificate Programme in Digital Marketing will teach you new-age digital marketing strategies and in-demand skills you need to succeed in this shifting marketing landscape.

    12

    What is advanced Digital Marketing?

    Marketing campaigns are developed for various brands following their products or services by a digital marketing manager. Advertising on Facebook and Instagram has been revolutionized by advanced digital marketing courses in Kolkata. Rather than focusing on individuals, this original method evolves the performance of the ads and their results, mirroring Charles Darwin's natural selection. In the corporate world of marketing and advertising, the Advanced Digital Marketing Course will prepare you for success. After completing this course, you will be able to design and implement a robust digital marketing strategy.

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